You won’t find ads about our company on billboards or rolling by on buses, nor will you find local mailboxes stuffed with postcards from Rainmaker Properties.
Our approach to real estate is different from our competitors. We build our business by serving our clients and working by referral. That means we build long-term relationships with every seller and buyer we’re fortunate enough to call clients, and we treasure our “raving fans” and the word-of-mouth marketing they provide.
I often use a taxi cab metaphor to describe how we operate.
You hail a cab to get from downtown to the airport. The cab picks you up, you pay the driver and off he goes. The service is likely fine. It delivers you to your destination. Yet it’s impersonal, you’ll likely never get the same driver twice and you’re forgotten as quickly as you exit the cab as the driver rushes off to find the next fare.
The limo driver, however, has a vested interest in you. The company wants to build a long-term relationship so you’ll always call it for your airport runs, for instance. It keeps track of your preferences and knows where to pick you up, what your favorite kind of car is, whether you like a snack on the ride over and your preferred airline. You merely make a call and say your pick-up time and the limo company appears and delivers you to your destination. It’s a smooth, easy process.
Our limo approach to real estate delivers similarly personalized service. For buyers, we take the time to understand your needs, schedule and budget and make sure we find the ideal property.
For sellers, it means we sell your home for the very best terms possible. Moreover, we have a large, qualified buyer pool to draw from because we’re constantly building relationships with people seeking homes. Thus, our marketing dollars are spent not on postcards and other fuzzy methods to get your home sold but by tapping our existing relationships and showing exactly how your property stands out from the competition.
We work not only by word-of-mouth, but we also tap social network sites, such as Yelp, LinkedIn and Facebook, to constantly broaden our reach and reputation, and build new relationships with the most qualified prospects.
Moreover, our relationships don’t end with the completion of a transaction. We provide services on an ongoing basis by offering clients advice, business and vendor referrals, and client appreciation events and perks. For instance, if you need a painting contractor, an auto mechanic or a handyman, we can refer you to the best people and companies in town.
Yet unlike the limo company that charges more than the taxi, with us, you get top-flight service and a full array of expertise with no extra costs.
Enjoy this post? Get more like it by subscribing to our blog!
![View Alex Wang info [at] AlexWangHomes.com's profile on LinkedIn](http://www.linkedin.com/img/webpromo/btn_viewmy_120x33.gif){kind=small}
