Modern architecture buffs will be familiar with the mid-century modern homes built by Joseph Eichler between 1949 and 1974. The properties, aimed at middle-class buyers of the time, have helped to define what’s known as California modern architecture.
The homes were especially unusual at the time because typical features included low or flat roofs, clean geometric lines, a somewhat spare sensibility, an open floor plan and lots of natural lighting that came from skylights and floor-to-ceiling windows. Another signature was a design that de-emphasized the delineation between the indoors and the outdoors. Views to the outdoors were always accessible and part of daily life.
I recently sold an Eichler house at 759 Pear Avenue in Sunnyvale near Cumberland Elementary School, and were pleased to see that Eichlers grab lots of attention when they go on the market. Even though there were about 11,000 Eichler homes built in Northern California and Southern California, they’re still considered a unique commodity and can command top dollar. The one I sold, in addition to being an Eichler, also was walking distance to the top rated Cumberland Elementary School in Sunnyvale. This Pear Avenue Eichler hadn’t been updated since the 70’s and definitely was a fixer-upper that needed a little TLC. We used our unique selling system to market the property, it generated multiple offers and sold for $60,000 above the asking price. And another Eichler, situated in Sunnyvale’s West Valley Elementary School district of Cupertino, recently sold for an eye-popping $227,000 over the asking price!
Later, I’ll talk more about the pricing strategy we used for the house and how the approach can help get more attention and offers if you do have a truly unusual property that you want to market.
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