You’ve heard it said a million times: “That photo doesn’t do it justice.”
“It” can be a landscape, a flower, a car—even a home. That’s why it’s critical to ensure that photos of your property do your home justice. I have all my listings professionally photographed because I want as many people as possible eyeballing them. Professional photographers know how to present spaces in the most flattering light—literally and figuratively—and use wide-angle lenses so that viewers get a sense of an entire room.
Here’s an example of how much photos matter. One of my listings was a townhouse situated in the Mountain View Gardens development off of Tyrella Avenue. This townhouse was built in the early 1970s and though it was maintained quite well, the floor plan was slightly dated. With smart staging and the use of wide-angle lenses, the photos have drawn callers asking when they could see our “model home.”
A recent sale also proves the point. I was working with a couple relocating from Toronto. The husband had already moved to corporate housing in the Bay Area and was doing the legwork of looking for a home for his family. He found one he was sold on near Ponderosa Elementary School, so we e-mailed photos of the property to his wife. Based on the photos, she liked the home, too.
I drafted a contract so that when she came to town, we could schedule a showing to confirm the couple’s choice and then submit an offer. In person, however, the wife waffled. The photos hadn’t prepared her for the true condition of the home, and she asked to see more properties. The couple
ended up buying another home in Sunnyvale’s Ponderosa Park neighborhood that they’d earlier eliminated from their search on the basis of a less-savvy agent’s unflattering photos. That couple learned a lesson all buyers should keep in mind: Never fall in love with a home—or eliminate one from your search—based solely on photos.
The lesson for sellers is that buyers’ first impression of your home isn’t something you can ever get back. Be sure to choose an agent who makes sure that first impression doesn’t disappoint.
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