I saw a Yahoo! Finance press release
a few weeks ago ranking KB Home as the number one ranked home builder in Fortune Magazine. In the past years, my team has sold many homes in KB developments throughout Silicon Valley, so I did not think this was surprising. However, what was surprising was when I tried this morning to do a Google search for a certain KB Home development in Sunnyvale and San Jose.
I could not find a KB Home website anywhere on the first page of my search results. I thought, that’s kind of weird for one of the largest home builders and a public company (NYSE: KBH) to have no first page search engine presence for their new home communities. I gave them the benefit of the doubt and tried to look on the second page… still nothing.
All I have to say is that with 87% of home buyers
using the Internet to search for a home, shouldn’t you spend more effort on online marketing?Babel on dvd
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April 10th, 2009 at 11:35 pm
Finally someone who can write a good blog ! I loved your post and will be telling others about it. Subscribing to your RSS feed now. Thanks
April 11th, 2009 at 7:31 am
Thanks MM for the nice comments.